What marketing strategy decisions do marketers have with product lines?

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asked Nov 1, 2021 168k views

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Sebastien · Answer 1 · 2021-11-07T21:09:45+0000

Product marketers must decide what products will be offered (i.e., the breadth and depth of the product line ). The product line breadth is one of the four dimensions associated with a company's product mix.

What marketing strategy decisions do marketers have with product lines?

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