Question

JetBlue’s "Even More Space" initiative allowed passengers to buy seats with more legroom for a slightly higher price. The initiative increased JetBlue’s profit margin. Which customer development strategy does this exemplify?

Answer 1

Answer: Upselling

Step-by-step explanation:

Upselling is a customer development strategy whereby the customers are encouraged to buy an upgraded or higher end version of a particular product. Upselling therefore results in the customers spending more than what they initially planned for and this bring about increase in revenue to the company.

Therefore, the customer development strategy exemplified by JetBlue is Upselling.