Question

One of the potential benefits of ____________ from the company's perspective is that customers will be buying a larger range of services or products from the company than they otherwise might have.

a. price bundling
b. prestige pricing
c. value pricing
d. odd-even pricing
e. informative pricing

Answer 1

a. price bundling

Step-by-step explanation:

Price bundling in business can be defined as a strategic process which typically involves the combination of several goods and services into a single unit for a relatively lower price or cost.

One of the potential benefits of price bundling from the company's perspective is that customers will be buying a larger range of services or products from the company than they otherwise might have.