Question

WePayU is led by CEO, Homiah Losyl. He believes that everyone from his senior leadership team down to the most entry-level employee is responsible for helping customers. He expects everyone to step in and help if it impacts WePayU customers. This best demonstrates the marketing concept of

Answer 1

Customer satisfaction

Step-by-step explanation:

Remember, we are told the CEO, Homiah Losyl wants "everyone...to step in and help" their customers. In other words, he puts his customer's satisfaction first above the roles of employees.

Hence, this type of marketing concept is channeled towards meeting the customer's expectations and feelings, by asking: what I can do to better satisfy my customers?