Answer:
customization
Step-by-step explanation:
From the question we are informed about Dera diamonds inc. which is a premium jeweler. its clientele includes movie stars, politicians, businessmen, and popular socialites. it has a team of jewelry experts that designs jewelry for each of its clients from scratch. everything is made to meet the specific requirements of the clients, and no two jewelry pieces produced by this company has ever been identical. The case above is an example of customization. Customization in business is also regarded as "built-to-order" it involves the modification of products/goods to suit the personal specification or preference of the clients/customer, it is a way to deliver the product of the customer according to the specified requirements. It a business strategy and when done very well, it makes the clients to always patronize again.