Answer:
Business Environment Research
Step-by-step explanation:
Very intensive 'business environment research' strategy is important for any company trying to open more stores in any new market. Business Environment refers to external factors that affect a business.
All the aspects of market environment
- Economic (Growth, Income, Monetary Policy, Interest etc)
- Political (Political stability, business community trust)
- Legal (Laws, Rules & Regulations, Mandates etc)
- Social (Customs, Beliefs, Lifestyles, Values etc)
- Technological (Ongoing scientific & technical upgradations)
It is important to understand all these aspects to be able to understand a market better, & sell (expand) their successfully.