Question

Yelp is offering a special on advertising. The special offers to reach 30,000 people for $1,800. What is the CPM (Cost Per Thousand) reached?

Answer 1

$60

Step-by-step explanation:

Cost per mile or cost per thousand is the amount the advertisers charge for every 1000 views. It is the cost incurred when an advertisement is exposed to 1000 people.

The CPM formula is CPM = 1000 * cost / impressions .

For yelp, the cost is $1800, and impressions are 30,000

CPM= 1000 x $1800

30,000

CPM = $1,800,000/30,000

CPM = $60