On which basis are the cost of advertisement set

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asked Apr 26, 2021 672 views

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Treecon · Answer 1 · 2021-04-30T20:35:39+0000

Answer:A firm sets its budget solely depending upon the basis of competitor's expenditure. The advertising cost is decided on the basis of spending for advertising by the competitors in the same industry.

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On which basis are the cost of advertisement set