Question

May decides to start a new clothing company. she is targeting those customers who want to be fashionable and trendy, yet different from everyone else. she sends out catalogs with a set of basic clothing styles and a long list of individual features (sleeve length, color, stitching detail, etc.) from which the consumer may select. may is using which targeting strategy?

Answer 1

Mass Customization

Step-by-step explanation:

Mass customization can be said to be May attending to/serving customers specially.

May is offering a catalogue of products that can be styled as in each person wants his/hers to be. This strategy requires customers to come up with their own design of the basic clothes she has put in the catalogue.

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