Question

the activities a firm undertakes to create a certain perception of its product in the eyes of the target market are referred to as

Answer 1

Positioning

Step-by-step explanation:

Market positioning means the capability to develop a perception of a consumer. In this, the competitive advantage plays an important which enables the firm to become differentiate with that of the competitor with respect to the brand or product in which the firm is dealing. It is a motive to create an image of a brand

Therefore according to the given situation, the positioning is the right answer