Question

Many firms attempt to distinguish or differentiate their product offerings through the use of __________ strategies. This involves establishing a mental image of the product offering relative to competing offerings in the minds of target buyers.A) product positioningB) brandingC) perceptual marketingD) image marketingE) comparative

Answer 1

a

Step-by-step explanation:

Positioning refers to the place that a product occupies in the minds of the customers and how it is distinguished from other products.

For example, a firm might attempt to distinguish itself from other products by claiming to be organic. This creates an image in the mind of consumers that the product is safe and healthy