Question

Successful advertising can increase demand across a wide spectrum of consumers, but it happens unevenly. Some consumers respond more dramatically than others to advertising. This explains the change in ________ of the demand curve that occurs after an advertising campaign.

Answer 1

Elasticity.

Step-by-step explanation:

Successful advertising can increase demand across a wide spectrum of consumers, but it happens unevenly. Some consumers respond more dramatically than others to advertising. This explains the change in elasticity of the demand curve that occurs after an advertising campaign. Thus, the more responsive consumers are to an advert, the more elastic the consumer demand is for the successful advertising technique used by the firm.