Question

SRI International developed Values and Lifestyles (VALS). Such a consumer profile would be helpful for which type of segmentation?

A) demographic
B) occupational
C) psychographic
D) behavioral
E) gender

Answer 1

Answer: C. psychographic segmentation

Step-by-step explanation:

From the question, we are informed that SRI International developed Values and Lifestyles (VALS). It should be noted that this will l be helpful for psychographic segmentation.

Psychographic segmentation helps to look into the behavior of consumers as it helps us analyze the needs and motives of the users thereby bringing about better communication.