Question

Strategic management is about formulating strategies that align an organizations internal capabilities with external opportunities while avoiding or minimizing threats. How effective has Mark Parker been as a strategic so far

Answer 1

Mark Parker has been very effective as a strategist for the following reasons:

Step-by-step explanation:

1. He has been able to keep Nike's brand equity.
2. His policies on HR has generated an effect which translated to increased motivation for his employees to commit to the attainment of the company's objectives
3. A strategist must be able to make plans and execute them. Nike's strategy is a customer-centric one. Mark was able to, regardless of the economy, ensure that Nike's products were consumer-centric and that the business units in charge of each aspect of Nike's operations were able to deliver their best.

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