Question

Which group would advertisers want to target and with what type of advertisement immediately before a holiday, as opposed to during a non-holiday time

Answer 1

in graph it shows that the highest effect is w low content/low motivation/low knowledge

-only tend to be persuaded for a short time and would need the advertisement right before target date

b) group would be persuaded by high content argument but will remain persuaded so do not need to be advertised immediately before the holiday

Step-by-step explanation: