Answer: 
$364.83 
Explanation: 
The computation of selling price using the variable cost method is shown below:- 
Sales units for target profit = (Total fixed costs + Target profit) ÷ (Selling price per unit - Total Variable cost per unit) 
11,800 = ($1,235,976 + $189,800) ÷ (Selling price per unit - $244) 
11,800 = ($1,425,776) ÷ (Selling price per unit - $244) 
(Selling price per unit - $244) = $1,425,776 ÷ 11,800 
(Selling price per unit - $244) = 120.83 
Selling price per unit = $120.83 + 244 
= $364.83 
Working note 
Total fixed cost = Fixed overhead costs + Fixed selling and administrative costs 
= $844,976 + $391,000 
= $1,235,976 
Total variable cost = Direct materials + Direct labor + and variable overhead 
= $128 + $53 + $63 
= $244