Question

Which of the following is FALSE? a. To reduce cannibalization among products, make the products more homogenous b. After acquiring a substitute product, raise prices on both the products c. After acquiring a complementary product, lower prices on both the products d. All of the above

Answer 1

Answer: c. After acquiring a complementary product, lower prices on both the products

Explanation: Market or product cannibalization is a loss in sales which occurs when a company introduces a new product that displaces one of its own older products. The cannibalization of an existing products leads to no increase in the company's market share despite sales growth for the new product. So what is best to be done here is to lower the prices on both products.