Question

When advertising a test product, should test locations in particular markets be isolated from media with a far reach, such as television?

Answer 1

Yes

Step-by-step explanation:

In a test scenario such as this one, the test locations should be isolated from media with a far reach, such as television. This is mainly due to the fact that if media advertising reaches areas outside the market being tested, it will eventually attract customers from outside the test population which will in term contaminate the data. This can lead to false results, such as a product selling more than it really will.