Question

Tanner Entertainment is a popular video game manufacturer. It has recently launched a special line of adventure video games, based on a popular movie character, exclusively for its young customers between the ages of 7 and 12. In this scenario, which market segmentation approach would Tanner Entertainment most likely use?

Answer 1

A concentration approach

Step-by-step explanation:

In simple words, The Concentration strategy relates to a proactive approach where the focus of a corporation is a trading bloc or component. This helps the organisation to spend more money in manufacturing as well as marketing within that one region, but increase the chance of substantial losses in case of a decline in revenue or a rise in competition.