Question

Pirate Swimwear, Inc., has launched a new line of technically-advanced swimsuits. These swimsuits are coated with a water repellent that the company invested in designing that allows the suit itself to glide through the water as opposed to adding additional drag to the swimmer. They've also invested heavily in improving the service experience for their customers, increasing the wages for their customer service hotline in order to attract and reward a higher caliber of employee, and they've remodeled the store in their Greenville, NC, headquarters to have a more modern feel. Based on this information, Pirate Swimwear is likely following what type of generic strategy?

1. Growth
2. Low-cost
3. Leader Innovation
4. Differentiation

Answer 1

Option (3) is the correct answer to this question.

Explanation:

Leader Innovation:-

The product introduced by the company is technologically advanced and is based on its business model.

Innovation leadership is a theory and a methodology that incorporates various types of leadership to motivate workers to create new ideas, goods and services. The innovation leader plays a crucial role in the practice of innovation leadership.