Question

The portion of the customer's purchasing that a company gets in its product categories is known as ________.

A) customer-perceived value
B) share of customer
C) customer insight
D) consumption function
E) induced consumption

Answer 1

B, share of customer

Step-by-step explanation:

The share of a customer is the portion of a customer's purchasing that a company gets in its product categories. Because products are in sections, the amount spent on a product purchase relative to the amount spent in that section of the company is called a share of customer.

It can be calculated by dividing the money spent on a product by the total amount a customer spends in that section.

Cheers.