Question

Choosing Your Target Market The communication process begins with selecting a target audience -- the group with whom Take-A-Ride will be communicating. Which target market would be the most likely to find the bike-share program valuable, and thus be the most profitable for the firm?1. Charleston college students2. Tourists3. Charleston resident

Answer 1

tourists

Step-by-step explanation:

Based on the scenario being described within the question it can be said that the target market that would best find this valuable would be tourists. This is because tourists are there to visit and want to view and experience things that they normally wouldn't otherwise, and a bike-share program will allow them to experience such things without having to purchase an actual bike which they have no use for afterwards.