Question

Nancy is gathering information about different cars in order to decide which car she wants to buy. According to the elaboration likelihood model of persuasion, Nancy will be more likely to process this information through the central route if

a. she is cheerful while researching information about cars.
b. she does not care about cars.
c. she is personally motivated to devote time and energy to the information.
d. she does not know much about cars.

Answer 1

c. she is personally motivated to devote time and energy to the information.

Step-by-step explanation:

central route is when you actively think about and weight information against what you already know; considering arguments carefully.

Nancy will be more likely to process this information through the central route if she is personally motivated to devote time and energy to the information.