Question

Many companies use celebrities or professionals in their advertisements. Which step of the communication process is represented? A. determining the communication objectives B. designing a message C. choosing the media D. selecting the message source E. collecting feedback

Answer 1

The correct answer is letter "D": selecting the message source.

Step-by-step explanation:

Message sources are characters a company may select at the moment of creating an advertising campaign. The character is usually related to the message the firm attempts to deliver in the promotion but it needs this persona to attract the target audience faster. Celebrities, experts, actors, or models are typically selected for such purposes.