Question

A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take? Group of answer choices a parallel route a peripheral route a circular route a central route

Answer 1

A Central route

Step-by-step explanation:

Persuasion refers to inducing a desired action from an individual via means of communication.

As per elaboration likelihood model, there are two methods of persuasion namely, peripheral and central routes.

Central route of persuasion is more suitable when the customers are motivated enough to pay attention to the message and subsequently willing to give it a thought.

Motivation here denotes, the desired change in attitude of the customer by repetitive watching the same message for a long duration.

The consumer in such a case will only give it a thought when the subject is of interest to him/her.

Under this mode of persuasion, the company specifies the product benefits through a strong and convincing message. This approach is adopted for those customers who possess a degree of involvement with the product.