Question

Brad and Hiro use an app from the NikeFuel campaign that transcribes their daily activities into points. Allowing them to compete with each other and earn rewards, this system is based on the principles of __________.

A. swarming
B. gamification
C. male bonding
D. multitasking

Answer 1

The answer is option (B) gamification.

Step-by-step explanation:

Gamification is a term that describes when game principles and game-design elements are applied to non-gaming settings or activities that are not games.

The goal or purpose of gamification is to promote productive engagements and healthy competition as the addicting and fun elements of games are applied to real-world activities.

Brad and Hiro (in the question) would always love to get more work done in their daily activities because they see the activities as a game that gives them points and rewards.