Answer: Form utility
Step-by-step explanation:
Utility is the satisfaction consumers derive from the use or consumption. Form utility is used to explain how well a particular product or service meets the needs of the customer. Form utility incorporates the needs and wants of consumers into the benefits and features of the products that is offered by the company.
Companies invest money and time into the research of product research in order to know the kind of products or services that consumers desire. The firm utility is the method of used by IBM.