Question

When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy.

Answer 1

new-market segment

Step-by-step explanation:

Answer 2

Answer:new-market segment

Explanation:Market segmentation is a process of taking the total heterogeneous market for a product & dividing it into sub- markets or segments, each of which tends to be homogeneous.

These are the four type of market segmentation

Demographic segmentation.

Psychographic segmentation.

Behavioral segmentation.

Geographic segmentation