Full question:
A valuable tool for media planners, ________ is provided by companies such as MRI and is usually organized by product category and cross-tabulated by audience groups and their consumption patterns.
A) client information
B) market research
C) competitive advertising
D) media usage profiles
E) media coverage area
Answer:
A valuable tool for media planners, market research is provided by companies such as MRI and is usually organized by product category and cross-tabulated by audience groups and their consumption patterns.
Step-by-step explanation:
Market research is the manner of collecting erudition regarding your business's customers personas, objective audience, and clients to discover how viable and thriving your product would be amid these personalities. It enables business proprietors to ascertain the probability of a business ere perpetrating substantial support to the trial.
Precise and exact knowledge is the basis of all flourishing business enterprises because it presents a stock of information about proposed and current customers, the opponent, and the trade-in general.