Question

In the grocery store, you can see the Kellogg's name on its Special K and Rice Krispies cereals, Eggo waffles, and Pop-Tarts. Having the Kellogg's name on all these various products is an example of the use of:_____.1. actual product2. a family brand3. co-branding4. secondary

Answer 1

Family Brand

Step-by-step explanation:

In the grocery store, you can see the Kellogg's name on its Special K and Rice Krispies cereals, Eggo waffles, and Pop-Tarts. Having the Kellogg's name on all these various products is an example of the use of a family brand. The main parent brand name is used on all of its sub-brands which is termed as the family. Family branding can be defined as the marketing strategy which promotes a family of products with the help of a main brand. Each and every single different product is being promoted, marketed and sold under the umbrella brand.