Question

Bossa Nova founder and CEO Alton Johnson was fascinated with the fruits of Brazil, a fascination that led him to develop juices with these new fruit flavors for the American market. Johnson's interest in Brazilian fruits is an example of ________(A) idea screening(B) idea generation(C) concept testing(D) product development(E) product manufacturing

Answer 1

(B) idea generation

Step-by-step explanation:

• As nova founder and the CEO of the Alton Johnson was fascinated by the fruits of the brazil he got an idea to open a new fruit flavor in the American market and as the new fruit flavors of the Brazilian juices was technically his own its lead t the creating and development and the communication of the abstract and visual ideas. And thereby binding the concept to the reality.