Question

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix

Answer 1

A

Step-by-step explanation:

The marketing environment simply refers to the actors and forces outside marketing that affects the marketing management’s ability to build and maintain successful relationships with customers.

It is the term that is basically used when we consider external outputs that can affect the way in which relationships are built with the customers of the company.

It is a term that takes into cognizance the fact that there are some external influences that dictates and affects the relationship building mechanism of the company and its customers