Answer:
TRUE
Step-by-step explanation:
As Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as co-branding. Co-branding is a marketing technique where two brands pool their resources and share advertisement, technology, risks and sell their products/services together which is quite helpful for the both brands. For example, when Dell use intel processors and advertise it in its ads, it is a perfect example of co-branding. Co-branding is help and effective for both of the organization. One company can leverage its products and this sales with the help of another company. In this strategy, strategic alliance between both brands can get stronger hold in the market with more and enhanced brand awareness as well.