Question

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function. A. True B. False

Answer 1

A. True

Step-by-step explanation:

• An integrated marketing communication is an approach to the development and the creation of the seamless interaction with the brand and the enterprise.

• And focuses on all aspects of the marketing and advertising and the sales and public relation and the interaction on the marketing mix.

• And thus be viewed as an overall organization plan rather than a marketing function.