Question

C2B Solutions, a healthcare researcher, segments its clients by the following; Self Achievers, Balance Seekers, Priority Jugglers, Direction Takers and Willful Endurers. This is an example of ________ segmentation.

Answer 1

psychographic.

Step-by-step explanation:

Psychographic segmentation is the process by which consumers are grouped on the basis of shared psychological characteristics such as personality traits, attitudes, values, beliefs, motivation, and priorities. This tool is used to explain and predict consumer behaviour.

This is one of the most effective methods of segmentation, and engages in product design and marketing in a focused manner.

C2B Solutions is practicing psychometric segmentation by segmenting its clients by the following; Self Achievers, Balance Seekers, Priority Jugglers, Direction Takers and Willful Endurers.