Question

Because they yield common behavioral patterns and are held in common by most members of the society, shared _________ often become the basis for segmenting consumer markets.

Answer 1

Cultural Values

Step-by-step explanation:

Cultural Values are the core principles and ideals upon which an entire community exists. They are the commonly held standard of what Is acceptable , important and right within a community. This cultural Values are different across different cultures, to segment the market one has to do it based on people who share the same cultural value.