Question

"Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic business-level strategy is Jordan pursuing?

(A) Broad low-cost strategy.
(B) Broad differentiation strategy.
(C) Focused low-cost strategy.
(D) Focused differentiation strategy.
(E) Product substitution strategy

Answer 1

B. Broad differentiation strategy

Step-by-step explanation:

Broad differentiation strategy -

It refers to the method to strategize the business or the product in a very unique and innovative manner , is referred to as broad differentiation strategy .

The method is done by trying to adapt new method to present their goods and services , add new features , tries to relate to the likes and dislikes of the consumers .

The method is very helpful for a larger company than for smaller one .

The method is helpful to increase the production of the company , and thereby the profit of the company increases .

Hence , from the given scenario of the question ,

The correct answer is B. Broad differentiation strategy .