Question

Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health

message using the fear appeal. (Site 1)

Answer 1

Fear appeal is simply a message (most commonly found in advertising) which is intended to bring fear to its audience; They either encourage or discourage their audience from participating in a specific behavior.

Example: thetruth.com. You've likely seen one of their many advertisements on television that document (in a rather horrific way) the dangers of smoking/vaping. They discourage their audience from participating in such behavior and encourage their audience to "get the truth".