Question

You are invited to a meeting with Kelly and the head of marketing, Cindy Herrera, to discuss the problems with GearOn. Cindy suggests that, to help retain membership, you offer current clients a lower price if they sign up for the next six months now. How do you respond?

Answer 1

You should check if it is profitable to offer current clients a lower price if they sign up for the next six months, because the lower price could lead to losses even if the amount of customers increases.

Thus, a scenario, with monetary values, should be recreated in order to prove the effectiveness (or ineffectiveness) of the proposal.