Question

If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?Select one:a. Experienceb. Ethicsc. Planningd. Implementatione. Control

Answer 1

C. PLANNING

Step-by-step explanation:

When marketers wants to integrate ethical considerations into their strategic marketing planning process, it is simply introduced at the beginning of the planning phase by introducing it in the firm's mission statement. Building in a strong sense of ethics, and an alignment with the well-being of all existing stakeholders (and society at large) is an integral aspect of the strategic planning process.