Question

A magazine ad features a picture of a woman walking along a beach on a bright, sunny day with the copy, "Arianne sun screen lotion provides better UV protection than Gisele sun screen." This ad is an example of

Answer 1

Answer is Comparative advertising.

Step-by-step explanation:

Comparative advertising can be described as a form of advertising where a particular competitor's name is mentioned by the advertiser. This means that, the advertiser , which is the product's manufacturer, is telling the people that their product is superior to that of the competitor.

This type of advertising is allowed under the United States law,if the comparison can be confirmed as truthful and substantially reliable.

In this case, the manufacturer of Arianne sun screen lotion was telling the world that their own product is superior to Gisele sun screen.