Question

Check My Work The strategic planning process begins with _______. a. SWOT analysis b. finance objectives c. business-unit strategies d. organizational mission and goals

Answer 1

d. organizational mission and goals

Step-by-step explanation:

Strategic planning process has following sequence:

1. Organizational mission and goals

2. SWOT analysis

3. Marketing objectives

4. Finance objectives

5. Business-unit strategies

So according to above sequence the correct option is b. organizational mission and goals