Question

Qualitative research methods __________.

a. focus on media ratings
b. are the best form of audience measurement
c. often use statistics to measure effects
d. provides non-numerical knowledge about communication
e. all of the above

Answer 1

Answer: d. provides non-numerical knowledge about communication

Step-by-step explanation:

Qualitative research Methods mainly provide numerical information about what we are investigating, these are important because they bring us a little closer to knowing about the Target of the target market we want to reach.

An example of the qualitative information method could be the information of preferences about a product, such as a shampoo or soap, asking women in households according to the area that they want to hang and by asking these questions through a survey we can obtain the Information we want to know.