Question

Carlos is doing a VRIO analysis for a product his company is thinking about producing. The first question he asks is, "Does this new capability allow us to minimize the threat of the main competitor gaining more market share?

Answer 1

Value

Step-by-step explanation:

VRIO analysis is performed by companies to analyse if the new product will get a competitive advantage in the market. It also helps to examine company resources. VARIO stands for Value, Rareness, Imitability and organisation. The value phase helps to analyse the capability of a firm to gain more share and if they can minimise the threats. So basically, the value phase assists in understanding the value of a product.