Question

What is product positioning?

O
A. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
O
O
B. The use of names and symbols to identify the company's products
O
C. A definition of how the company intends for customers to view its
product relative to the competition
O
D. The set of plans for product, price, place, and promotion that the
marketer will use

Answer 1

C

Step-by-step explanation:

A-P-E-X APPROVED

Answer 2

C. A definition of how the company intends for customers to view its product relative to the competition.

Step-by-step explanation:

What comes to your mind when I say Coca Cola? An energetic and a fun vibe right? That's positioning. Through advertising, promotions and other communication methods, this image of the brand has been created in the mind of the consumers.