Question

During the _____ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.

Answer 1

Growth rate of product cycle

Step-by-step explanation:

The growth rate of the product cycle is that stage that comes after the first stage i.e. the introduction stage. The main focus of this stage is to develop the product and incur the cost of produced products. After the growth rate, the maturity stage followed.

The growth stage defined the period of product growth and display acceptance of products among the market.