Question

jDB Cars has launched a new range of premium cars in Lakamba. The citizens of Lakamba are extremely wealthy and often spend a lot of their earnings on premium cars and houses. In this scenario, the company is most likely using a(n) _____.

Answer 1

Focus strategy

Step-by-step explanation:

Focus strategy as the name implies involves focusing or concentrating an organization's resources on a geographic region or segment of the market, to meet the needs of customers in that segment, by providing products or services they need.

JDB cars, by focusing on the geographic region of Lakamba, and providing products (premium cars), to meet the needs of the citizens of Lakamba, is using a focus strategy.