Question

________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.

A. Marketing data
B. Customer intelligence
C. Competitive intelligence
D. Marketing intelligence
E. Sales management

Answer 1

Answer: Marketing Intelligence.

Explanation: Marketing Intelligence.

Answer 2

D. Marketing intelligence

Step-by-step explanation:

Marketing intelligence is the systematic collection and analysis of data about the market its operating or want to enter.

Marketing intelligence can be obtained through making research about the products (what consumer desire, branding type, pricing of the product, comparing competitor products, pricing and branding, e.t.c).

Marketing intelligence is use to for decision making and allows for product innovation or improvement thereby promoting the sales of its products.