Question

The Coffee Collective is seeking to identify customers who want a unique coffee drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is identifying its target__________________.

Answer 1

market segment

Step-by-step explanation:

We know that a market segment is a group of people who share one or more common characteristics, lumped together for marketing purposes.

In this example, The Coffee Collective is seeking to discover target customers who share particular coffee drinking habits and who are open to loyalty reward programs. Thus, they aim to find potential customers who share common characteristics.