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When a theater entices customers to see movies during the daytime by offering tickets at a reduced price, it is trying to solve the services marketing problem of

a. inseparability.
b. off-peak demand.
c. customer contact.
d. intangibility.
e. heterogeneity.

1 Answer

4 votes

Answer:

off-peak demand

Step-by-step explanation:

Off-peak can be described as a happening or provided event or commodity throughout a time of low demand. This is termed low-season as well. The goal ought to be to increase revenue volume without deviating from maximum-hour revenue in order to concentrate on off-peak demand.

It takes time, energy and persistence to develop an off-peak client base to spend on your advertising and marketing campaigns, and raise awareness and term-of-mouth across social networks and printed media. Off–peak season typically has poor consumer turnover and businesses seek all sorts of campaign strategies to attract customers.

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User Sudara
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